GEO Score Card

GEO (Generative Engine Optimization) Score Card is an analysis tool that measures how visible your website is in AI-powered search engines like ChatGPT, Google Gemini, Perplexity, and Google AI Overviews. It automatically checks 43 factors across 6 categories: AI bot access (GPTBot, ClaudeBot, Google-Extended, llms.txt), Schema.org structured data, content quality, technical infrastructure, E-E-A-T signals, and AI citation readiness.

Traditional SEO (Search Engine Optimization) targets rankings in search engines like Google and Bing. GEO (Generative Engine Optimization) targets being cited and visible in answers generated by AI systems like ChatGPT, Perplexity, and Google AI Overviews. As AI search usage grows, GEO is becoming increasingly important alongside traditional SEO.

A low GEO score is usually caused by: AI bots (GPTBot, ClaudeBot) being blocked in robots.txt, missing llms.txt file, insufficient Schema.org structured data, thin content, missing FAQ sections, or weak E-E-A-T signals (About page, author bios, social media links).

llms.txt is a file similar to robots.txt but designed specifically for AI language models. It contains a brief description of your site, important pages, and guidance for LLMs. This file helps AI systems better understand your site and provide accurate information in their responses. You can create one in minutes using the FreeSEOTools.io llms.txt Generator.

Make sure there is no 'User-agent: GPTBot' rule with 'Disallow: /' in your robots.txt. If you allow all bots by default, GPTBot already has access. To explicitly allow it, you can add: 'User-agent: GPTBot' followed by 'Allow: /'.

The highest-impact steps are: 1) Allow GPTBot and ClaudeBot in robots.txt (critical), 2) Add Organization/LocalBusiness Schema (critical), 3) Add FAQPage Schema and a FAQ section (critical), 4) Create an llms.txt file (high priority), 5) Complete Open Graph tags, 6) Add About and Contact pages.